Jordanian and Syrian Young People inspired by Cinemagic in Ground-breaking Film Initiative

Cinemagic Film Festival is delivering a ground-breaking programme over 12th– 14th May in Amman, Jordan, in partnership with Generations For Peace, founded by HRH Prince Feisal Al Hussein of Jordan. The programme supported by the Irish Department of Foreign Affairs and Irish Embassy Jordan has been running over the last two months with online film masterclasses delivered by Cinemagic for young people in Amman who have been collaborating to raise awareness of issues they are passionate about. The culmination of this stage of the project is a Short Film Academy with 20 Jordanian and Syrian youth including Palestinian and Syrian refugees.

The Cinemagic industry film masterclasses featured a selection of pre-recorded masterclasses which were interpreted by a translator followed by a Q&A. The film ‘Abia’ and behind the scenes documentary being produced by Cinemagic as part of the Short Film Academy will be shot in Arabic, with the team working closely with translators and the crew have all been secured from Jordan under the Cinemagic’s directing team and Cinemagic CEO, Joan Burney Keatings MBE.

The programme, which was launched in January 2022, invited a group of Jordanian youth and Syrian refugees to gain theoretical and practical knowledge in filmmaking, scriptwriting, location scouting, and directing. The training aimed to hone the participants’ skills in various areas of filmmaking to enhance their potential pathways to employment in Jordan’s growing film industry and encourage participants to work together as a team to produce their own independent film. The participants joined the Cinemagic masterclasses presented by international production managers, screenwriters, and award-winning filmmakers, including screenwriter and filmmaker Ryan Rowe. His produced film credits range from the indie cult comedy Tapeheads to Charlie’s Angels. Screenwriter, Director and Playwright Maire Campbell. Her Original feature films as a screenwriter include A Christmas Star and Grace and Goliath. Assistant Director Terry Bamber has worked with the legendary Micky Moore. His film credits include the James Bond 007 film series. Producer-Director Sam Nutt is also leading the crew in Jordan. The broadcast shows he has worked on include Britain’s Got Talent, MTV Music Specials, and the BBC Radio1 Teen Awards. 

During her visit, HRH Princess Rym Ali, Commissioner at the Royal Film Commission – Jordan, said, “We thank all the organizers of this program, who have provided the opportunity for young, promising filmmakers to transform their creative ideas into a film that coveys their voice and their story to the world. Our support for this program affirms our mission to amplify the local film culture and industry, to use it as a tool for spreading awareness about pressing issues and to contribute to making Jordan a global center for audio-visual production.”

Dr Vincent O’Neill, Irish Ambassador to Jordan added “Our Embassy is delighted to support this really important initiative which uses the medium of film-making as a means of supporting peace-building initiatives in Jordan. What is distinctive about the initiative is that it draws on the experiences Cinemagic and the charity’s film professionals in Northern Ireland who are involved in conflict prevention and who are exchanging experiences with young people in Jordan who are similarly committed to peace and security activities in their communities here in Amman. I’m delighted also that the programme is overseen by two fantastic organizations Cinemagic in Ireland and Generations for Peace in Jordan.”

Cinemagic CEO, Joan Burney Keatings MBE said “The goal was to work with the Jordanian and Syrian young people, aged 18-25, from concept to final delivery of the film, to teach the young people new skills which we hope will empower them both in practical film making ability and in confidence. We really hope the project will build relationships between young people from different communities as they learn from each other and collaborate on a film which they are passionate about. The commitment from the young people has been incredible and we have had invaluable support from Generations for Peace, our key delivery partners. Cinemagic is proud to continually strengthen our work in Northern Ireland and Ireland and collaborate with key partners at home as well as USA and the Middle East to deliver the strategic growth of the organisation.”

Dr Muhanned Arabiat, President of Generations for Peace, added “We are proud to have hosted these advanced training sessions in filmmaking, which provided the opportunity for youth interested in this field to participate in training sessions presented by a distinguished international team of experts, and to produce an independent film that reflects their life experiences and hopes for a peaceful, secure and prosperous future. We believe that young people play a vital role in driving social change. In our time, filmmaking is considered one of the most effective means to support and enhance this role.” 

The story of the movie “Abia” tackles the issue of refugees and societal violence, selected by the 20 young male and female participants. The film will be screened in the coming months in Jordan, Ireland, and internationally, and across social media channels to engage young people and allow them to exchange discussions and opinions on important social issues.

Cinemagic is a charity based in Northern Ireland which aims to educate motivate and inspire young people and annually, the organisation produces film festivals and many short films for young people to unite individuals from diverse backgrounds through film and teach skills in the creative industries. Cinemagic was conceived as a cultural antidote and a creative arena for self-expression for young people during the Troubles in Northern Ireland.

Cinemagic inspires and motivates young people through film and creative opportunities in the form of festivals, film productions, training opportunities, education programmes and outreach programmes including talks, workshops, masterclasses and Q&As. Cinemagic annually delivers activity in Belfast, Dublin, London, New York, Boston and Los Angeles. In the last 5 years Cinemagic has produced two feature films, A Christmas Star and Grace and Goliath, and has produced over 50 short films. 

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Press Information: Claire Shaw, Cinemagic Press Officer:

Notes to Editors

Cinemagic’s Promo:

Cinemagic Reel which highlights some of the films Cinemagic has produced in the last 5 years: PW: pass100


Cinemagic Based in Belfast, Northern Ireland, Cinemagic is a charitable festival for young people. Set-up 33 years ago, the festival was conceived as a cultural antidote and a creative arena for self-expression for all young people during the Troubles. For 33 years the organisation has provided a vital outlet of independent cinema showcasing & promoting a programme that offers a unique window to the world. The sustained quality and considered nature of the festival’s cultural programming and the calibre of industry events, guests and film showcases marks Cinemagic out as the premier youth arts organisation in Northern Ireland and Ireland. As well as providing an essential safe and welcoming space for local cinema-lovers, and the arts community in general, the role the festival has played in uniting communities and its dedication to promoting inclusivity is to be celebrated. Cinemagic delivers festivals and productions in Belfast, Dublin, London, New York, Los Angeles. In 2022 Cinemagic embarked on its first project in the Middle East in Jordan.

Cinemagic passionately believes in the huge benefits to our audiences of young people from visiting creatives and speakers attending the festival to present their work as well as sharing advice, tips, and knowledge to the next generation of film, television, radio, and online professionals. Hearing first hand from those working in the industry inspires and ignites active and memorable learning. In recent years the festival has welcomed industry leaders including Danny Boyle, Kenneth Branagh, Mike Leigh, Liam Neeson, Saoirse Ronan, Alan Silvestri, Julian Fellowes, and M. Night Shyamalan. Cinemagic inspires and motivates young people through film and creative opportunities in the form of festivals, film productions, training opportunities, education programmes and outreach programmes including talks, workshops, masterclasses and Q&As. In the last 5 years Cinemagic has produced two feature films, A Christmas Star and Grace and Goliath, and has produced numerous short films including 18 films and behind the scenes documentaries in the last 18 months. Patrons include Liam Neeson, Pierce Brosnan, Saoirse Ronan, Julian Fellowes, Colin Farrell, Dermot O’Leary, Saoirse-Monica Jackson and Suranne Jones and many more.

Generations for Peace

Press Information: Dareen Al-Khoury, Communications Director:

Generations For Peace is a leading global non-profit peacebuilding organisation founded by HRH Prince Feisal Al Hussein in 2007. Dedicated to sustainable conflict transformation at the grassroots, Generations For Peace empowers volunteer leaders of youth to promote active tolerance and responsible citizenship in communities experiencing different forms of conflict and violence. Carefully facilitated sport-based games, art, advocacy, dialogue, empowerment and media for peace activities provide an entry point to engage children, youth, and adults, and a vehicle for integrated education and sustained behavioural change.

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