Coming to a screen near you! Bank of Ireland UK partners with Cinemagic to teach young people about Financial Wellbeing through cinema

16th February 2021 – In an innovative new partnership, Bank of Ireland UK has for the first time partnered with Belfast-based, award-winning charitable film festival Cinemagic to create a short content piece aimed at young people from the age of 12 to highlight the importance of financial wellbeing. 

The resulting three-minute film features interviews with six young filmmakers from Northern Ireland, all alumni of Cinemagic who now work on popular projects such as ‘Game of Thrones’, ‘Normal People’ and ‘Britain’s Got Talent’. In the short film, the industry professionals give practical tips on how they manage their money and what they’ve learned along the way.

Gail Toal, Financial Wellbeing Manager for Bank of Ireland UK said: “We are always looking at new ways to innovate and communicate the importance of financial literacy, so we developed this powerful partnership with Cinemagic that inspires, engages and informs. 


“We did a piece of research among 12-18-year-olds to see how they would like to see information communicated and the consensus was through film and video. Our resulting short film was made by young people so we are confident it is something other young people across Northern Ireland will enjoy. The six filmmakers have such impressive CVs but also useful, authentic money management tips. At Bank of Ireland UK, we are committed to helping our community thrive and that includes young people who may be new to banking, as well as managing bills and their own finances. The film gives practical advice to show them it’s important to manage their finances, no matter what career they choose in the future.”

Laura McCurdy, Project Executive, Cinemagic, added: “We were delighted to work with Bank of Ireland UK on this innovative project. The young people who are profiled in the film are success stories of Cinemagic and the crew gained a lot over the production, as well as the opportunity to create new digital content to engage young audiences. I would like to thank Bank of Ireland UK for working with us on this opportunity. It’s fantastic to see business working in collaboration with the arts to meet their objectives and in doing so inspire the future workforce and nurture young creative talent.”


The short film will be screened at a number of different upcoming events, including Cinemagic’s ‘On the Pulse’ virtual short film festival in March 2021, as well as on social media. 


To watch the film, visit

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