Cinemagic Launches Young Audiences Supporting Foodbanks Initiative

Cinemagic Film and Television Festival for Young People has launched a new initiative for 2022 ‘Young Audiences Supporting Foodbanks’ in partnership with South Belfast Foodbank, taking place in the Ulster Museum, Belfast. South Belfast Foodbank is part of a nationwide network of foodbanks, supported by The Trussell Trust, working to combat poverty and hunger across the UK. Rather than paying for a regular ticket to gain entry to the Cinemagic film screening, young audiences are asked to donate an essential item / food item needed by the Food Bank to support the local community in South Belfast.

 Chris Shaw, Cinemagic Festival Programmer said “As part of our new social responsibility initiatives for 2022, Cinemagic is delighted to be working in partnership with South Belfast Foodbank to launch ‘Young Audiences Supporting Foodbanks’. We wish to support the local area that Cinemagic resides in and to give back to the community in a meaningful way. With The Ulster Museum being a flagship South Belfast based arts venue too, it is a natural partnership that we hope will inspire and motivate young audiences to help those in need and play a part in tackling poverty. The response so far from February to June has been overwhelming and it’s our aim to expand the initiative to other areas in Northern Ireland and work with the cinema-going public to make a difference through the medium of film.”

Bruce Gardiner-Crehan, Manager for South Belfast Foodbank said “This innovative idea, to bring the thrill and magic of cinema and tie it closely to the local community that  seeks to make a positive difference in the lives of those affected by poverty is an absolutely unique idea. It helps young people and children to understand that some people struggle to make ends meet and that it’s up to all of us to play a small part. Empowering and creating a new generation of justice seekers that care for people is a wonderful thing that we wholeheartedly support. Thank you so much – in advance – for your donations of food. They will all go to people most in need in South Belfast”.

The next films are 25th June (Clifford The Big Red Dog) and 30th July (The Bad Guys) Tickets are free of charge in return for a foodbank donation, but it is essential that they are pre-booked online (limited availability) at


– Tinned Potatoes/Smash
– Tinned Meat
– Tinned Spaghetti
– Tinned rice pudding & Custard
– Tinned fruit
– Juice UHT/Longlife
– Nappies sizes 5-7
– Toiletries



Ends:// Press Information: Claire Shaw, Cinemagic Press Officer, 028 90 311 900

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